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Tuesday, November 12, 2013

What is AWE?

Awe

Imagine standing on the very edge of the Grand Canyon.  The bloodred gorge stretches as far as you can see in every direction.  The canyon floor drops precipitously below your feet. You feel dizzy and step back from the edge.  Hawks circle through rock crevasses so barren and stripped of vegetation you could as well be on the moon. You are amazed. You are humbled. You feel elevated.  This is awe.


From ’Contagious’ by Jonah Berger

(I thought the author put it so well, had to share!)



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